Marketing

Marketing tools for founders and small teams

Make data-driven marketing decisions. Calculate true ad profitability and get AI-powered feedback on your hooks and headlines.

Ad Profitability Calculator

Calculate your true ad profit by factoring in COGS, refund rates, and processing fees. Find your break-even ROAS before you launch a campaign.

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Hook Analyzer

Paste your hook and get AI-powered feedback across four dimensions: attention, clarity, curiosity gap, and specificity. Get rewrite suggestions.

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Related categories

Which tool should you start with?

If you are launching ads:Use the Ad Profitability Calculator before spending so you know break-even ROAS.
If your copy is weak:Use the Hook Analyzer to improve attention, specificity, and clarity.
If you need revenue scenarios:Use the ROI Calculator to compare campaign cost against expected return.
If you are building reports:Use the Chart Builder to turn campaign data into a clean visual.

Frequently asked questions

What is the first marketing number to calculate?

Start with break-even ROAS or break-even CPA so you know the maximum you can spend before a campaign loses money.

Does ROAS equal profit?

No. ROAS measures revenue divided by ad spend. Profit must also account for cost of goods, refunds, processing fees, and overhead.

Can the hook analyzer guarantee conversions?

No. It helps improve message quality, but conversions also depend on offer, audience, creative, landing page, and traffic quality.

How should small teams use these tools?

Use them before launch to set guardrails, then update the inputs with real campaign data after the first few days.

Guides and resources