SaaS

SaaS calculators for founders and B2B teams

Understand your SaaS metrics with these free calculators. Model pricing, track MRR growth, and calculate ROI for any investment.

SaaS Pricing Calculator

Model your SaaS pricing strategy. Calculate MRR, ARR, LTV, and LTV:CAC ratio to validate your pricing model.

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MRR Calculator

Track your monthly recurring revenue. Break down new MRR, expansion, churned, and reactivation to understand your growth.

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ROI Calculator

Calculate ROI for any business investment. Simple mode for general investments, marketing mode for ad campaigns.

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Related categories

Which tool should you start with?

If you are choosing a price:Use the SaaS Pricing Calculator to model MRR, ARR, LTV, and CAC assumptions.
If you track recurring revenue:Use the MRR Calculator to separate new, expansion, churned, and reactivation revenue.
If you are justifying spend:Use the ROI Calculator to compare return against investment cost.
If you need a projection:Use the Growth Modeler for base, pessimistic, and optimistic scenarios.

Frequently asked questions

Which SaaS metric matters most early on?

MRR is usually the cleanest operating metric because it shows recurring revenue movement from new customers, upgrades, downgrades, churn, and reactivation.

Can these tools replace a financial model?

No. They help with quick decisions and sanity checks. For fundraising or board reporting, use them alongside a full model.

What inputs should founders know first?

Start with price, customer count, churn, gross margin, CAC, and expected expansion revenue.

Are SaaS calculators only for software companies?

They are best for subscription businesses, but ROI and pricing tools can also help agencies, service firms, and productized consulting offers.

Guides and resources