SaaS Pricing Calculator
Model your SaaS metrics. Understand MRR, ARR, LTV, and whether your unit economics are healthy.
Last updated: January 2026
SaaS Pricing Calculator
Enter your metrics and click Calculate to see results.
Understanding SaaS metrics
MRR (Monthly Recurring Revenue) is the lifeblood of any subscription business. ARR is simply MRR multiplied by 12. LTV (Lifetime Value) estimates how much revenue one customer generates before churning.
The LTV:CAC ratio is the most important health metric for SaaS businesses. A ratio above 3 means you are spending efficiently on customer acquisition. Between 1 and 3 means you need improvement. Below 1 means you lose money on every customer.
This is an estimate. Actual results vary.